Many people are visually oriented, preferring a good photo to a written description. While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click.
In direct marketing, some basics never change; but in 2015, those basics need to be augmented with some updated insights. Erich Kominsky, CEO of US Data Corporation stated, “For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get better in 2015 as marketing companies continue to develop innovations that boost ROI."
Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to
For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.
You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy.
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year.